With our “member-first” approach, Sam's Club provides members with a quality lifestyle by offering differentiated products, a unique shopping experience and membership benefits. With selection at the core of its differentiation strategy, Sam’s Club leverages its strong global sourcing resources and item driven approach to offer quality merchandise and exclusive savings. These offerings save members’ time on selecting products and comparing prices. Sam’s Club also continues to develop its membership value and has introduced “Advantage Membership” and “Premium Membership”, with “Premium Membership” providing more benefits.

To meet members’ various shopping needs, Sam’s Club offers an omnichannel shopping experience. Our fun and interesting shopping experience attracts members to continue to visit us. All of the clubs include interactive areas including “Sam’s Kitchen”, “Sam’s Home Online” and “Health Center”, making shopping at Sam’s Club an exciting trip where members can be inspired at every turn.

In addition, Sam’s Club actively develops ecommerce through its self-operated platform Sam’s Club App, as well as Sam’s Club JD Flagship Store, Sam's Club Global Shop JD Flagship Store and Sam’s Club JD Daojia.  Sam’s Club App, with its one-hour delivery service, serves all the cities in which Sam’s Clubs are based to meet members’ immediate shopping needs. Currently Sam’s Club App has extended its coverage to most parts of China. Even in cities where Sam’s Club is not yet located, members can still purchase select items from Sam’s Club.

Sam’s Club will continue to build its omnichannel platform, enhance its business model and develop differentiated and quality merchandise for Chinese families. Sam’s Club will invest in both physical clubs and ecommerce to meet various shopping needs, as well as improve membership benefits and value. These efforts seek to make more families feel “life is better in the club”.