To meet emerging consumer trends and changes brought by digitalizationdigital retail, Walmart has continuously transformed and upgraded its existing stores in recent years, reinventing stores with giving them a brand-new look and enabling them to satisfy customers' higher quality and service needs. .

Today, the newly reinvented Walmart Shenzhen OCT store is unveiled to the public. The all-new Walmart store provides customers with one-stop services, including catering, shopping and entertainment, and delivers a comprehensively upgraded customer experience.

The  brand-new WalmartShenzhen OCT store is unveiled to the public

In this reinvention journey,, Walmart has long followed the principle of "freshness", "value" and "easiness" for busy families. The upgraded and renovated t OCT store places greater emphasis on delivering premium customer experience, adding a wide range of services to meet different needs of three generations in a family. 

The newly reinvented store has a refreshing and streamlined overall style, reducing nearly 30% shelves and lowering the  height of the shelves. The shopping passageways are widened to create a more spacious and comfortable shopping aisles for customers. The store space is also partitioned in a way so as to make every area more customer-friendly. Multiple scenario-based shopping zones are created, including fresh fruits and vegetables area, cooked food and baking area, and infant and child area, based on the different purpose of those areas  their own themes and relevance.

OCT Storehas added a wide range ofservices to meet the needs of three generations

In the upgrading, Walmart OCT Shenzhen has specially built customer experience zones, including Wow Food Court, a health nursing area, and an infant and child area, to meet the needs of busy families for one-stop catering, entertainment and shopping. Wow Food Court is the first food space Walmart has built atstores, joining hands with some "cyber celebrity" brands, such as HEYTEA, Yo! Solo and Wanliji and popular local brands. In the meantime, OCT store also provides hot cooked food and local snacks like Hong Kong-style beef offal soup and egg waffle popular with local customers. In the  opencooking area, customers can see the whole production process and buy with quality assurance. In addition to providing centralized display and sale of children's clothing, toys, maternal and baby products and baby food, the infant and child area on the second floor also features a tree house for reading and painting, a playground, and mother and baby rooms. At the same time, it brings in Funny City Children's Paradise to substantially increase the interactive experience for children. Tencent Doctorwork is introduced in the health care area to provide basic health test and free specialized diagnosis services for visitors.

The purpose of these spaces provides more interaction and service for modern families besides shopping. It generates a nice atmosphere of "New Walmart for the whole family" and substantially enhances customer experience.

Fresh food is a highlight of selected goods

Responding to growing customer demand for healthy and high-end fresh food, Walmart has continuously optimized store display in recent years. The upgraded store focuses on providing fresh food of rich variety and better quality to meet  family needs

The upgraded store features an expanded fresh food area, where customers can buy more high-quality pre-packaged fresh food. The store provides the most freshfruits and vegetables, brand poultry, pork and high-end beef, as well as local customers’ favorite Chaoshan-flavored yellow beef. In addition, the store has also upgraded its seafood area and adopts more energy-saving and environmental-friendly storage equipment. It now offers  grouper, Shenzhen sea bass and other mid-to-high-end fresh seafood, and increases the stock of seasonal seafood like mackerel, while providing seafood cooking and processing services, so that customers can taste delicious seafood atsite.

OCT store pays attention to differentiation in product selection, highlighting own brand items and imported goods. Walmart’s own brands such as Great Value, Marketside and George constantly launch new items with upgraded quality. Especially, their cost effectiveness is widely recognized by customers. Many single products like Marketside Fresh Milk and Great Value Northeast Fragrant Rice have leapt to the top of category sales. In addition, Walmart has added more than 500 new imported products this year, including many popular, healthy and high-quality products selected from the world's best-selling brands, including Mexico's Chosen Food Avocado Oil, New Zealand SHARPLIN FALL Manuka Honey, Greek Great Value Juice, with quality assurance and competitive prices.

OCT store  selects its goods mainly to meet family needs, focusing on providing fresh food of rich variety and better quality. 

Marketside bread items at the storeare now fully upgraded. Among them, the French Mini Croissant and chocolate puff bread, which are popular with customers, are made with imported French materials to ensure a softer and purer taste. The hard European bread is a new addition and adopts traditional European technology. This handmade product has a strong wheat flavor.

Experimenting with state-of-the-art technology to enhance service

With the development of the digitalization, Walmart has attached greater importance to the application of innovative retail digital solutions to its stores in recent years, so as to improve store efficiency and enhance customer experience. 

To promote scientific and technological innovation, Walmart China built Omega 8, a strategic innovation platform, in January 2019. Leveraging this platform, Walmart has cooperated with innovative and entrepreneurial enterprises to explore the application of state-of-the-art technology in the retail industry, providing technical solutions to solve pain points in retail and better serving customers. After more than a year of development, Omega 8 has completed dozens of innovation concept verification, and successfully incubated "best-of-the-best" projects at various stores, optimizing store operation and enhancing customer experience. 

OCT store functions as a state-of-the-art technology test ground and serves customers with pioneering items

After the latest upgrading, the store has also become a state-of-the-art technology test ground for Omega 8. Currently, it has experimented intelligent self-service scale, intelligent shopping cart, visual intelligent stock replenishment, instant freezer measurement, self-collecting fresh food cabinet and other projects. By applying these cutting-edge technologies in retail, the store now offers better customer experience. For example, users were prone to errors with the self-service scales at the store in the past, because these scales were complicated to operate and incapable of recognizing certain items, often requiring assistance from store staff. Now, the problem is solved with the adoption of intelligent self-service scales. Using a self-service scale image recognition solution developed by a start-up company, a video camera is installed on the self-service scale and connected to the backstage. Customers can simply put an item on the scale, use photos taken by the camera to retrieve AI-based commodity identification technology for analysis. It can realize real-time and accurate commodity identification and automatically display alternative products on the screen, thus facilitating customers toshop . In the future, Omega 8 will continue to pilot new technologies at OCT store before having them applied in the market. 

To meet customers' omni-channel shopping needs, the store provides O2O services, including "Walmart DJ" and "JDDJ" with anThe picking area was expanded to achieve higher operational efficiency and provide better omni-channel services for customers.