Sam's Club recently announced that its first store in Huizhou will officially open on April 28. It will be the 32nd store of Sam's Club in China. For years, Sam's Club has kept the pace of opening 4-5 new stores every year. A steady omnichannel layout showcases the confidence of Sam's Club in its future development. Sam's Club is expected to have 40-45 stores operating and under construction in China by the end of 2022. 

Andrew Miles, President for China Business at Sam's Club, said: "Sam's Club has always adhered to the core philosophy of “Members First", developing differentiated products, designing exclusive store shopping experience and offering better membership benefits to give them better lifestyles. In recent years, we have strongly felt the trust and love from our members, which makes us very proud. It also inspires us to make continuous progress, create more surprises for our members and show them a better way of life. We will continue to expand our omnichannel layout, and let members feel the charms of Sam's Club in an all-round way through our unique offline shopping experience and convenient e-commerce platform." 

Sam's Club offers differentiated quality products

Sam's Club adopts a "Members-first" strategy to ensure good buy for members

Having been operating in China for 25 years, Sam's Club knows Chinese members' preferences well and aspires to bring them better lifestyles. It has selected about 4000 kinds of products suitable for Chinese members from the world's best producing areas. The idea is to ensure the right shopping experience for members. At the same time, Sam's Club has also gained full bargaining power through a “single product-driven” strategy. Continuously creating a breakthrough price advantage for members, and provide them with goods only available at Sam's Club has been a product selection strategy for Sam's Club over the years.

Selecting premium products from around the world is also one of the product selection strategies for Sam's Club. At Sam's Club Huizhou, members can buy not only roast chicken for RMB39.9, but also snacks imported from all over the world, jujubes far above the average standard and rare big golden kiwifruit. For fruits alone, Sam's Club chooses products by season and quality, sticking to the "Sam's rule" of "late in and early out". Even for fruits in season, Sam's Club also insists on the best time for quality and taste. There are also many "rare goods" at the Huizhou store, such as Diageo SR Limited Edition Liquor, and the first batch of cream watermelons and durian from Thailand to hit the market this year. 

Sam's Club Huizhou will showcase many "novel" goods

Sam's Club is a more fun shopping experience for the whole family

From Sam's Club kitchen manned by star chefs to eye test and hearing aid centers providing free tests and Sam's Cloud Home full of diving equipment and pet toys, each Sam's Club allocates a large exclusive area to let members experience all kinds of novel products, or talk about cooking skills and health knowledge with professionals.

Star chef at Sam's Kitchen 

Sam's Club provides rich trial eating

Sam's Club offers free eye exam, hearing and blood pressure test services 

"Treasure Hunt" is also a highlight of the shopping experience at Sam's Club. Members will find unexpected products every time they arrive at the store. From giant dolls, famous chateau wine series, big-brand bags and perfume series, or the once marketed sailing boats and Iceland goose down quilts, there are always surprises waiting for members. 

Sam's Club Huizhou will showcase many "novel" goods

A spacious and comfortable environment makes Sam's Clubs a shopping place suitable for the whole family

With onine business growing fast, Sam's Club offers multiple shopping channels

Sam's Club Huizhou is located at 13 Jinshan Avenue, Huicheng District, Huizhou. In addition to shopping at the offline store, members can also place orders through the Sam's Club app and enjoy “1-hour Delivery” service. In December 2017, Sam's Club launched “1-hour Delivery” service, opened cloud warehouses in the residential areas of core members, and selected more than 1,000 high-frequency and high-penetration products, covering almost all categories of fresh goods, as well as maternal and baby, personal care, dry and other everyday items, to meet the needs of multiple consumption scenarios, especially demand for instant purchase and use. “1-hour Delivery” serves all cities with a Sam's Club across in China, and its average daily order volume per warehouse has grown more than ten-fold since its launch.