Through in-depth cooperation with its industrial partners, Walmart has developed all-link visual direct sourcing of fresh produce to help partners to establish their retail-level goods quality and service management standard system, thus empowering collaborative innovation and development across the industrial chain. In March this year, Walmart adopted an innovative model to introduce orah mandarin from the core producing area in Yunnan Province. Current sales of the product through Walmart's omni-channel have increased by more than 70% compared with the same period last year. The product proves extremely popular with consumers for its excellent and stable quality.

Core orah mandarin producing area in Yunnan Province

Innovating all-link visual management and achieving rapid growth through efficient operations

Walmart has realized all-link visual management for its direct sourcing of fresh produce. Taking orah mandarin as an example: high-quality fresh fruits in the core producing area of the Yunnan Plateau are picked, locally cleaned through automatic production lines, and packaged after passing quick sugar content, specification, appearance and other quality tests. These fruits are then sent to the Walmart fresh food distribution center for second-time quality inspection, and subsequently distributed to stores across China. All product data are visual. Through all-link visual management of direct sourcing, systematic and accurate distribution is achieved for every store every day.

The innovative management model ensures refined management for fresh produce. It also guarantees stable and excellent quality for fresh fruits delivered from the field to customers within 24 hours at the quickest. Currently, each batch of Yunnan orah mandarin sold in Walmart is guaranteed to have a Brix of 13% or higher. For their stable quality and taste, these products are loved by customers right upon their market launch, achieving rapid sales growth. This year, Walmart will expand the model to more product categories.

Yunnan orah mandarin is popular with Walmart customers

Empowering retail-level management standards building, and realizing collaborative development across the industrial chain

Walmart has fully leveraged the fighting power of the retail end and staged thematic omni-channel goods display and digital marketing to accurately convey product advantages to customers. Through effective product information, it has guided customers to know Walmart and its goods. By letting good products "speak" on the shelves and at the digital end, it keeps its goods channel open to the customer end and maximizes the release of product power.

At the same time, Walmart helps partners and orchards on the direct sourcing industrial chain to quickly strengthen and improve the snack-level high standard service system, so as to realize quality-oriented development. From the customer end to the supply side, Walmart works with partners in end-to-end digital management through visual inventory and distribution data management. In the process of open and transparent cooperation, Walmart helps its partners to interpret and improve retail product regulations, build flexible and agile supply chains, and realize collaborative innovation and development across the industrial chain.