Sam's Club, a high-end membership model global retailer, recently announced the opening of its first club in Chongqing and the second in Hangzhou (Jianggan Store). Currently, it is operating 31 stores across China, covering 22 cities and serving more than 3 million member families. Meanwhile, Sam's Pudong Beicai Club in Shanghai just celebrated its 10^th anniversary.

Sam's Club's first club in Chongqing

Sam's Club’s second Hangzhou Club (Jianggan Store)

Andrew miles, President of Sam's Club China, said: "We are quite pleased to welcome our first club in Chongqing and the Jianggan Club in Hangzhou, marking the further expansion of our omnichannel footprint to reach and serve more members. The 10th anniversary milestone of our Pudong Beicai Club in Shanghai attests to our members' love for and trust in us. Sam's Club has been constantly making breakthroughs and innovating in item development, omnichannel development and the offline shopping experience. Bearing in mind our "Members First" principle, we will continue to offer refreshing member experiences, surprising them with items and services beyond their imagination."

Sam's Club’s Pudong Club in Shanghai celebrates its 10^th anniversary

Have you ever been to a store where everything is "customized"?

As the "No.1 player" in China’s membership retail scene, Sam's Club has taken root in the country for 24 years, serving millions of members with a commitment to providing differentiated items and services for families that value the quality of life.

The assortment offered at a 20,000m² Sam's Club is only 1/4 of that of a similarly sized supermarket, but it does not limit the Sam’s shopping experience at all. Every item has been "customized" to fit the lifestyle of its members.

The assortment offered at a Sam's Club is only 1/4 of that of a similarly sized supermarket, but every item has been "customized" to fit the lifestyle of its members.

A good case could be made of jujubes. Many believe the size of a jujube determines its quality but actually the largest ones can give bad texture. After a lot of research, Sam's Club set up quality standards that could be an industry benchmark. They use a precision instrument to ensure each Member's Mark jujube weighs no less than 15g with edible rate no less than 90%. This way, good balance could be achieved between size and moisture, and the result is great taste. The two simple-looking numbers speak to Sam's Club buyers' obsession with detail: one can only truly "make ordinary items extraordinary" when drive what others ignore to perfection. 

Of course, obsession with detail is not the only thing defining Sam's Club. Here you could find your Chinese taste buds properly tickled. Sam’s buyers have their own way of ensuring the right freshness, sweetness and tenderness coming out of each fresh item. 

To give members a taste of "the vegetables of their childhood", Sam's Club will not catalyze the growth and ripening of its Shanghai Green for early harvest. These greens grow to about the size of a palm, giving off just the right freshness, fiber, vitamins and looks, neither too stale nor too pale.

Member's Mark Shanghai Green has just the right freshness, fiber, vitamins and looks. 

One cannot expect to understand overnight what their local members like and need. Over 24 years, Sam's Club keeps in constant touch with members to understand their preferences and exploring what items are truly for the Chinese family... It is these years of growing up together with members and non-replicable experience that have made Sam's Club confident.

“Treasure hunt” shopping experience gives members something new each time they visit 

Sam’s members are not easily satisfied with great items alone. They are keen on bringing a more modern and healthier lifestyle to their families. Sam's reimagines the daily shopping as something more than an "errand" for members and that’s how an interactive area like “Sam’s Kitchen” came to be, where star chefs chat with members over seafood, steaks and other food. Based on members' feedback and choices, these seasoned chefs develop more tasty and easy-to-make "private menus" that members can easily bring to their own family tables. 

In-house star chefs at "Sam's Kitchen" are ready to help

Stepping into a Sam's Club, one could always be surrounded by huge stuffed toys, trendy electronics, exclusive limited-edition drinks, hearing aid and health management centers that provide free blood pressure and hearing tests... Sam's Club has turned shopping into a family activity where everyone has fun and shouts "WOW" no matter when they visit.

Sam's Club offers members with "novel" items