From livestream sales hit items, “Kaixiaozao” products popular among younger generations to 70% off cyber-famous beauty masks, Walmart has brought in a Spring Festival Items Street different from those in previous years, with over 100 select festive items in store for customers. No matter what the scenario is, customers can find differentiated items at amazing value and premium omnichannel service at Walmart, satisfying needs from home renewal, self treating, visiting relatives and friends, and family banquets. omnichannel

"Walmart has long committed itself to a Customer First philosophy and provided quality items and services to customers," said Jacqueline Chen, SVP & Chief Merchandising Officer for Walmart China Stores. “This year, Walmart has made great efforts to differentiate our offer for the Spring Festival and curate "Premium Items for the Spring Festival", showing customers their best holiday shopping option with trendy and high value items as well as omnichannel service.

Trendier items: cyber famous, IPs and trendy items are out at Walmart

Walmart's Spring Festival Items Street makes debut across stores in China

"Look! This is the potato chip brand promoted by my star idol with posters bearing his signature"

"Ah, these are the slippers I didn't get during the live-streaming? They are even cheaper here!”

"Wow, this roast chicken is in coke flavor. I really want to try it."。

Walking along this year’s Spring Festival Items Street at Walmart, one finds themselves constantly refreshed by trendy items that come with a cyber-buzz. These items are an important part of Walmart's "Premium Items for the Spring Festival” collection. Over recent years, urban consumers in China are trading up and getting increasing personalized with their demands, with trendy items proving popular. In response, Walmart brought in more of these items this year, among which are the KBH Honeycomb Wok, bestseller of the online kitchen utensil category, hyped nut brand Three Squirrels as well as celebrity food brand Li Ziqi. Meanwhile, Walmart leveraged its market insights to work with the brands on developing new trend-setting products, bringing customers fresh and stylish shopping experiences.

Cyber-famous items for the Spring Festival season

In the development of new products, Walmart focuses on co-creation with the brands and product re-engineering to deliver unique personalized experiences for customers. Shuanghui Fire Whirlwind Sausage is one of the first launches in the effort. With insight suggesting younger customers prefer crispy sausages, Walmart’s buyers stepped in Shuanghui’s new product development process and introduced crispy chicken bones into the recipe for a tender and chewy texture. On packaging design, incorporation of animation figures caters to the aesthetics of younger generations. The launch created an instant hit with customers. 

Many other consumer insights have been applied to item development. For example, Walmart’s newly out “cloud slippers” feature a more ergonomic design than those hot in livestreaming sales, made special by thick soles, anti-slip imprints and rainbow color options; Walmart-exclusive LUX Botanicals Hand Wash Liquid with hyped amino acid ensures both cleansing efficacy and gentleness, complete with rich bubbles and fragrance, a truly all-in-one sought after by customers.

More competitive prices: goods for the Spring Festival season are best price buys

Walmart's private brands offer Spring Festival items at the best value

How many stuffed buns can you buy with RMB9.9 at a breakfast stand?

Four or five at most.

How many can you buy at Walmart, make a guess?

1 full kg!

That is right. We are talking about the latest big saving item from Walmart's own Great Value brand, Milk-flavor Steamed Bun/Twisted Bread Roll with Scallions, sold at RMB 9.9 for a 1kg pack.

Private Brands have long been Walmart’ most valued category. By looking for quality suppliers, Walmart creates the most cost-efficient items loved by customers. Many of those items were instantly sold out as they launched. 

When developing this Great Value steamed bun, Walmart’s buyers shortlisted the TOP 5 suppliers through stringent quality evaluation and blind tests of the market’s leading ones, followed by an e-bidding process that produced the final winner. On the one hand, Private Brands are held to high quality standards. On the other, these items could save customers money without compromising when they come from a shorter supply chain. Throughout the Spring Festival season, Walmart's Private Brands offer new items tailor-made to meet customer needs. Great Value has launched more than 100 products, ranging from dry grocery, frozen food, snacks to personal protection, while Marketside tickles changing taste buds with fresh items including the Double Taste Machi Bread and Coke-flavored Roast Chicken.

Spring Festival items come in rich varieties at Walmart 

Walmart’s offer does not stop at Private Brands. Leveraging its strong supply chain and sourcing capabilities, Walmart has introduced many more value items on its Spring Festival Items Street. Walmart-exclusive Tide 2-in-1 Condensate Beads, on sales for RMB 62.8 from RMB 179.7; 55-inch TV set for less than RMB 2,000; American Tourister Disney Backpack for under RMB 200; 70% off OLAY facial masks…...These offers are comparable to Double Eleven Shopping Festival deals.

To prevent holiday season supply shortage, Walmart has been stocking up, especially in life essential categories such as rice, flour, grains and oil, the inventory of which is up by 2-3 times. As more local customers are staying home this year, Walmart has stepped up fast meal supply including noodles, dumplings and instant noodles, making sure that won’t be a problem for those staying behind alone.

Better service: Next day delivery of more than 10,000 items across China stores

Customers doing Spring Festival shopping at Walmart

Too cold to go out and buy food during the Spring Festival?

Delivery to your doorsteps within one hour.

Too many gifts to send but don’t want to carry them home?

More than 10,000 items are available for next day delivery.

Walmart is no longer just your usual neighborhood supermarket. In 2020, more than 400 Walmart stores brought their operations online, fully connecting to "Walmart Daojia" and JDDJ platforms. They can serve customers living within 3-5 km with one-hour delivery of over 4,500 popular items. The “Premium Items for the Spring Festival” collection is available online as well. 

To enable larger customer reach and wider shopping options, Walmart Daojia offers citywide next day delivery service for more than 10,000 items. By the end of this month, the service will cover more than 130 cities in China where Walmart operate stores. Besides, customers who orders TVs, refrigerators, washing machine and other large appliances from Walmart enjoy free nationwide delivery nationwide, another great option for omnichannel customers who look for convenience in the holiday season.omnichannel