As the Mid-autumn Festival approaches, the sales of Walmart stores across the country surge. In order to create a more affordable and accessible Mid-Autumn Festival with holiday festivities, Walmart focuses on "value, freshness and quality" by leveraging its strong consumer insights and product selection abilities, and high operational and supply chain efficiency. The refreshing and interesting assortment meets the needs of urban middle-class families, and is offered at low prices to allow consumers to shop more freely for the Mid-Autumn Festival.

Zac Zhu, Chief Merchandising Officer of Walmart, said, "With 'customer first' as our philosophy, we continue to pay attention to, quickly capture and respond to the changes in customers’ needs. We are clearly aware that the consumer trends this year make spending for the Mid-Autumn Festival smarter and more rational. Relying on our strong sourcing resources and efficient supply chain, Walmart has worked with suppliers to optimize the entire process of production, packaging and logistics. This collaboration has generated multiple high-quality and cost-effective products meeting the needs for family feasts, self-use, gifting and other scenarios, to help customers 'save money and live better'. We are helping traditional festivals return to their essence, and enabling thousands of families to enjoy traditional festivals with ease and peace of mind."

Insight 1: Mooncakes of trendy and traditional flavors are both popular.

At present, the top five flavors of mooncakes sold online in Walmart hypermarkets, in the order of sales volume, are lava egg custard, five kernels and Jinhua ham, double-yolk lotus seed paste, snowy mooncake, and Yunnan ham. This indicates that consumers like both trendy and traditional flavors.

Walmart partners with leading mooncake brands to achieve pricing advantages with volume and efficiency.

As customers have regional and personalized preferences for mooncakes, Walmart returns to the classics with "big local brands, good products and good prices" by working with major local mooncake brands, such as Beijing Daoxiangcun and Guangzhou Restaurant. Walmart leverages volume for price advantage to create value for customers who get to buy brands and products they trust and are familiar with.

Insight 2: Simplify to create value

When consumers purchase mooncakes for self-use instead of gifting, they prefer to buy affordable and high-quality mooncakes. They expect a balance of classic and trendy flavors, simpler packaging, and the right number of mooncakes for the family. Knowing such needs from urban families, Walmart has created customized mooncakes. For example, Walmart has joined hands with Huamei Mooncake to introduce the Lava Egg Custard Mooncake Gift Box, which has three hottest flavors, including the classic flavor, the black truffle flavor and the sea salt cheese flavor. Each box has only six pieces at RMB 99*. The clear price advantage offers value for customers.

Walmart has introduced the Lava Egg Custard Mooncake Gift Box, which has three hottest flavors, including the classic flavor, the black truffle flavor and the sea salt cheese flavor.

Insight 3: Shift to berry fruits with focus on freshness and appearance

Walmart selects production locations and leverages its efficient supply chain to provide fresher fruits and vegetables at better prices.

The general consumer trends show that berry fruits are becoming the new favorites of Chinese families. Berries including cherries, blueberries, raspberries and kiwis are highly sought after by health-conscious families and young people. Customers are more inclined to purchase new and special small varieties, and are attracted to their freshness and appearance.

More consumers prefer novelty and differentiation in fruits.

Walmart, through its strong global sourcing resources, are introducing high-quality fruits from selected global and domestic origins to thousands of families in China with lower costs and more competitive prices. Walmart offered a variety of domestic and directly imported berries prior to Mid-Autumn Festival, such as Tunisian soft-seeded pomegranates and Peruvian blueberries grown in Yunnan and Sichuan plateaus. Berries have achieved significant year-on-year growth.

At the same time, Walmart has adopted boxed packaging for about 20 types of fruits, and this design is becoming a clear trend. Boxed fruit not only is conducive to storage and preservation during transportation, but also enhances product turnover, thus achieving price advantages. In the Mid-Autumn Festival gift-giving scenario,  exquisite boxes are also suitable for gift presentation. Since August 15, Walmart boxed fruit sales have grown by more than 70%, with the sales of Walmart's own "Marketside" boxed sunshine rose green grapes growing by over 350%.

Insight 4: Read-to-cook dishes becoming "main dishes" for Mid-Autumn family feasts

Walmart selects raw materials to provide good quality and price.

The Mid-Autumn Festival reunion dinner is also an important part of Mid-Autumn Festival shopping. Walmart's Mid-Autumn Festival ready-to-cook dishes mainly focus on special local cuisines with complicated and time-consuming cooking processes, thus saving time and reducing cooking difficulties for customers. When choosing partners, Walmart selects only top suppliers with resource advantages and strict quality control. For example, Walmart offers Baijiao sea bass with Sichuan pepper originating from Baijiao Town in Doumen, Zhuhai with live fish being used to ensure the quality of the dish. "Only by guaranteeing the quality of food can we go farther and steadier in the field of ready-to-cook dishes."

Only by guaranteeing the quality of food can we go farther and steadier in the field of ready-to-cook dishes.

With the support of Walmart's strong global sourcing system and complete cold chain delivery, Walmart brings customers a wide selection of high-quality and safe ready-to-cook dishes, such as Walmart's Customized Tomato Beef Brisket Pot, Sichuan Spicy Beef Pot and many other ready-to-cook dishes of local tastes. These products make it possible for customers to enjoy special tastes from across the country without leaving home, and help them spend less money for a convenient, relaxing and tasty restaurant experience .

* The actual sales price is subject to the final transaction price.