Sam's Club has entered the peak sales period for mooncakes ahead of schedule. On the seventh day of the mooncake presale of the Mid-Autumn Festival, the accumulated sales volume surpassed that of almost the first 20 days of last year's presale, representing an over five-fold increase year-on-year. The success of the mooncake presale shows members' appreciation of Sam's Club differentiated products and its pursuit of "new ideas" about a traditional festival.

Sam's Club entered the peak sales period for mooncakes early this year.

Sam's Club’s target members are middle class families in Tier 1 and Tier 2 cities who value the quality of life. In addition to coming to Sam's Club to shop, members also expect lifestyle inspirations and originality for their family. Sam's Club continues to study and research on members' preferences and ways of living, and leverages its strong global sourcing resources and development capabilities. For the Mid-Autumn Festival, Sam's Club has developed nine sets of Member's Mark mooncakes marked by differentiation.

Going beyond the tradition with innovative recipes and international flavors to add creativity to a traditional festival

Finding appealing and refreshing mooncakes is the core demand of members for both self-consumption and gifting. As early as last year, Sam's Club merchants started thinking about integrating new elements to traditional snacks, and after thousands of rounds of testing, they developed the highly differentiated Member's Mark Assorted Mooncakes with Plant-Based Ingredients. These mooncakes are made of imported oat milk and other plant-based ingredients, with prebiotic fructo oligosaccharide (FOS) partly replacing white granulated sugar for a lighter taste that meets members' need for a healthy diet. Such formula and quality are rarely seen in the market, and these mooncakes have been very popular among members during the presale period, making them a new "hot item". Such popularity demonstrates members' trust and recognition of Sam's Club's strength in differentiation. 

Sam's Club has developed highly differentiated products for its members, such as Member's Mark Assorted Mooncakes with Plant-Based Ingredients.

In addition, Member's Mark Assorted Ultimate Mooncakes with style, and Member's Mark Assorted Snowy Mooncakes and Assorted Colorful Mooncakes with "international flavors" are also very popular among members who love trying new things. New flavors like coconut latte, white peach and oolong cheese lava, and passion fruit and yogurt lava add a new dimension to traditional snacks.

Member's Mark Assorted Snowy Mooncakes with "international flavors" are very popular among members who like to try new things.

"Differentiated quality + great value" makes mooncakes an "everyday" purchase.

The fantastic presale results show that many members choose to buy mooncakes as snacks for self-consumption before the festive season. Member's Mark Fragrans Mooncakes and Durian Ice Mooncakes, made from selected materials from quality production areas, have undergone multiple rounds of recipe testing, and are appreciated for their quality and value.

Member's Mark Fragrans Mooncakes, with the traditional Osmanthus flavor as the base and fillings made from selected ingredients including Xianning Osmanthus, Youxian County shelduck eggs and imported cream, have a savory and delicious taste. Member’s Mark Durian Ice Mooncakes are made of naturally ripe durian from Malaysia making up more than 60% of the ingredients, creating a delicate and soft taste. It goes well with coffee and tea for exquisite afternoon tea.

Member's Mark Fragrans Mooncakes add a new twist to the traditional osmanthus flavor.

In addition to in-store shopping, members can access efficient and convenient delivery services through Sam's Club App and other e-commerce platforms.