Sam’s Club announced today that its opening a flagship outlet in Shanghai, China, and is expected to open in 2021. It will be the 3rd outlet Sam’s Club operates in the city.
“Rooted in China for over 20 years, Sam’s Club has been taking a ‘Member First’ approach and it is now a core value which drives us to make continuous investment in items, the shopping experience and member benefits so that the members can see the value of being a Sam’s Club member”, said Andrew Miles, President of Sam’s Club China.
“We are growing with our members and we have seen the tremendous trust and loyalty they have shown us in recent years which makes us proud and motivates us to continue to improve ourselves to keep rewarding and surprising our members. Therefore, we are excited to add the flagship outlet into our rapidly expanding footprint, a testimony of our commitment to our members and China.”
Based on the deep understanding of our members combined with forward-looking insights into trends, the flagship outlet will be designed and built to deliver a new and unique member experience. Sam’s Club is putting great effort into the item selection, the shopping experience, the design of the space and member service areas. It will not just be another shopping outlet, but combination of shopping, leisure and entertainment.
“The intent is to show case the lifestyle that Sam’s Club wants to bring to our members and their families, the parents, kids and grandparents, a destination full of surprises and combined in Membership environment. It is where Sam’s can demonstrate how ‘Life is Better in the Club …Sam’s Club “, add Andrew Miles.
Located in Waigaoqiao Xin Development Park, Shanghai Pilot Free Trade Zone, the flagship outlet is 30-minute drive from core area of Pudong District, and Wujiaochang and Xinjiangwan area in Puxi. Spread across 70,000sqm, it will be the largest independent building operated by Sam’s Club, offering a comfortable, convenient and safe environment. The building will include a Sam’s Club, which will be the largest single floored Sam’s outlet in China, a selection of service facilities ranging from eatery, entertainment, to lifestyle and education and combined under one roof to offer a high quality one-stop solutions for its members. To make this even more appealing it will have 1100 parking slots are available for our members only.
As the pioneer of China’s paid membership business, leveraging its global sourcing and supply chain, Sam’s Club offers around 4000 differentiated items, many of which are offered for the first time or are exclusive items only available at Sam’s Club. This includes the fresh category, renowned for food quality, safety and nutrition, the private brand of Member’s Mark’ representing high quality locally sourced and imported items all at great value and direct imports from over 30 countries. All aimed at improving our members’ lives.
Combined with its rapid development and increasing scale and by improving its operation efficiency and being disciplined on its limited item strategy, Sam’s club is able to continue to make price investment to keep improving its member value. For example, the average price of over 1000 items have been dropping for 10% each year in the past 2 years and this is just one reward we give back to appreciate member’s trust on Sam’s Club.
Sam’s Club develops many pioneering or benchmark projects, to address different interest and needs of a family. For example, Sam’s Kitchen, where star-rated chefs share their skills and expertise in cooking, ‘Sam’s X-plus’ that allows members to explore a wider selection of household items offline and purchase online, an ‘Optical Center’ and ‘Health Center’ that bring together unparalleled member value and exclusive service.
Over the years, Sam’s Club’s signature ‘treasure hunt’ experience in the clubs, which aims to bring in many unique items to ‘wow’ its members, from huge panda toy, limited wine collection and Bentley branded kids accessories while sailing boats and quilts made from Iceland goose fur, has been be one of the experiences that are highly recognized by the members. Moving forward, Sam’s Club is planning to test out more new items and business modules in the flagship outlet, shaping itself into a destination for members and their families.
To make it more convenient for our members, Sam’s Club has been devoted to omni-channel development. Currently, more than 30% of the members shop both online and offline. Samsclub.cn and APP covers a wide range of items and provides 1-hour delivery service in major cities. Leveraging its strong sourcing network Cross border offers a variety of imported items and the flagship on JD.com is able to extend its coverage to nationwide, including cities without physical clubs.
Sam’s Club has shown strong growth over the years. It currently runs 26 outlets in China, and is looking to have 40-45 clubs open and in construction by the end of 2022. Up to now, the company serves more than 2.8 million members in China, doubling the number of 2015. Over the past 12 years, Futian club remains the biggest outlet in terms of sales across all clubs worldwide, a strong representation of its popularity in China.